#Winning on social: #CashTag conversation

from University Business, May 2016 – 

SUNY Cobleskill

Social experiment: YouTube channel: Financial Aid Unplugged

The idea: Louise Biron, director of financial aid, taught herself (with the help of her son, a student at the university) to use animation software to develop and promote 21 original YouTube videos in the past year. A video parody of “Uptown Funk”—that tells students “Don’t Default on Your Loans”—received media coverage and accolades from NASFAA. “We had students on campus volunteer to be in it, and had a lot of fun with that one.”

Result: The videos have been viewed almost 20,000 times (not bad for a school with an enrollment of 2,400). Biron hopes her initial success will earn her additional funding and resources.”

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