Cobleskill, NY – Dr. Sophie Ano has received the 2020 National Agri-Marketing Association (NAMA) Dr. John B. Riley Outstanding Student Advisor Award. Dr. Ano, SUNY Cobleskill Associate Professor in Agriculture and Food Management, is being recognized for her dedication to her students and their marketing competition teams. The award includes a monetary prize, which Dr. Ano has donated to the SUNY Cobleskill NAMA team.
NAMA is the largest national organization in agribusiness marketing, with 23 chapters in six regions across the country, including both college students and professional members in the food and fiber industries.
Dr. Ano helped create the student-chapter in 2014 as a first-year faculty member. SUNY Cobleskill boasts the only collegiate NAMA team in New York and is one of only 40 such teams nationwide. Since the chapter’s inception, NAMA at SUNY Cobleskill has evolved to include credit-bearing offerings, specialized courses such as improv to help develop presentation skills, training and participation of a back-up team, and a growing alumni base.
“This award reflects the dedication from the students who work so hard each year on improving our process and our overall performance as a NAMA student chapter,” said Dr. Ano. “I truly owe it to all my current and former NAMA students (5 years and counting). They make this experience so unique each year, and the award is just the cherry on top!”
For five years in a row, the College has fielded a team in the annual NAMA Student Marketing Competition, which provides students the opportunity to create an agricultural product, and to demonstrate their skills in comprehensive branding, marketing research and business planning. NAMA’s annual conference draws more than 30 student teams from schools across the US, as well as thousands of professionals in agricultural marketing
This year’s product, SuperB, is a pollinator nutritional supplement that provides key beehive nutrients to increase overall pollination rates. The campaign was created in partnership with graphic design program students who attended weekly meetings and contributed to product branding and presentation. This unique combination of agricultural and design students is emblematic of the interdisciplinary possibilities at SUNY Cobleskill.
This year, in place of live presentations, NAMA will be evaluating each team’s executive summary.
From left to right: Harrison VandeWalle, Dr. Ano, Julia Dodge, Cassie Menendez, Joshua Bailey, Sarah Sawmiller, Samuel Kilpatrick, Lydia Williams, Ian Radell, Miranda Hill
This release was initially published by SUNY Cobleskill, 04/16/2020