Advertising Micro-Credential:

Earners will take a detailed look at the role of advertising in the marketing mix, with special emphasis on the Integrated Marketing Communication approach with a customer focus; planning the advertising campaign; media selection; creating and managing advertising; economic, legal, and social constraints on advertising and promotion for an organization.

Who is eligible?
Current students/ outside professionals

Instruction Method
Online

Credit or Non-Credit
Credit

Skills
Advertising
Advertising Campaign
Customer Focus
Integrated Marketing Communication
Marketing Mix
Media Plan
Media Selection
Promotion

Time to Complete
Months

Requirements
BADM 134 Principles of Marketing- 3 Credits Required to receive a “C” or better in this course

BADM 330 Advertising & Promotion- 3 Credits Required to receive a “C” or better in this course

Stackable to Degrees
A.A.S Business Administration
A.S Business Administration
B.B.A Business Administration                B.S Communication in Technology