Earners will take a detailed look at the role of advertising in the marketing mix, with special emphasis on the Integrated Marketing Communication approach with a customer focus; planning the advertising campaign; media selection; creating and managing advertising; economic, legal, and social constraints on advertising and promotion for an organization.
Who is eligible?
Current students/ outside professionals
Credit or Non-Credit
Integrated Marketing Communication
Time to Complete
BADM 134 Principles of Marketing- 3 Credits Required to receive a “C” or better in this course
BADM 330 Advertising & Promotion- 3 Credits Required to receive a “C” or better in this course
Stackable to Degrees
A.A.S Business Administration
A.S Business Administration
B.B.A Business Administration